I am writing a set of short essays about me getting paid to talk to game developers for 12 years and then building an attention economy fuelled startup based on this experience.

What does that even mean?

Hold on, reader, we’re in this boat together. I am writing this bi-weekly essay to structure my thoughts. Everyone who has ever worked on a training course knows - one truly understands a subject when she tries to explain it to someone.

I feel that writing a short essay 2 times a month in a little while would align into a full picture with a timeline probably covering:

• Y2009. Early days of Unity. I am employee #21. They pay me to travel and party!

• Y2019. I conclude that I can retire and don’t need to have a job anymore.

• Y2020. I have a small team that I am insanely proud of, and we’re solving a problem that many (most?) people haven’t realised exists yet.

There’s also a video version

You’re here for a text, probably?

• Text is more structured, better crafted.

• Video is lightly edited, more focused on emotion and personality.

• Text is mostly my old man’s thoughts in old man’s talk

• Video is a balanced version with Karina and Lera telling on the camera how wrong I am

This button should deliver my short essays to your inbox 2 times a month.

This button brings a YouTube playlist of our anti-corporate corporate video blog.

Video version

Funny. I feel I am writing this for myself, but I also feel that I rely on dopamine to continue…

Can you please express somehow if you find this writing fun, useful, curious or delivering any other kind of emotions for you?

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